Sweatbands for Abortion Rights (2023)

Banorah (E for Effort X Kikkerland) (2023)

Banorah (E for Effort X BKLYN CLAY) (2021)

Cutting Mat Socks (2021)

Ice Cap (2019)

ENOUGH CUFF (2018)

Here We Are Hat (2017)

Twist Tie Rings (2016)

Paper Towel Scarf (2015)

Pinstripe (2013)

Eraser Earrings and Rings (2012)

Small Bubble and Big Bubble (2011)

Looseleaf (2010)

E for Effort is a collaborative design project between New York-based artists Beka Goedde and Rachel Ostrow.  

  Inspired by Anni Albers and Bauhaus design, puns, paper, and packing materials, E for Effort's products transform the everyday into wearable fashion and functional objects. Our Sweatbands for Abortion Rights, ENOUGH CUFF, Ice Cap, and Here We Are Hat focus on supporting the fight for climate, economic, social and racial justice. 

This photograph is modeled after our favorite photograph of the other Glimmer Twins, backstage, post-show.

Looseleaf was featured in Destination: NYC at the MoMA Design Store (NYC and Tokyo), 2013. E for Effort products have been included in exhibitions at Assembly Room (“MAD,” curated by Angela Conant, 2019) and Planthouse (“The Goods,” 2018 and 2019), and Rhombus Space (A-Side/B-Side, 2013), Fort Makers (NYC), and Nora Modern (Detroit, MI).

Currently available at Artware Editions (NYC), The Whitney Museum Store (NYC), The Jewish Museum Shop (NYC), Toledo Museum of Art Shop (Toledo, OH),  Collection Lambert Museum (Avignon, France), Saffron (Brooklyn, NY), Special Special (NYC), Available Items (Tivoli, NY), and The New Museum Store (NYC).